Coaching Detailers on How-to Break Through

I get it — at first glance, $349 for one session might seem steep. So let me explain where that number comes from.

For years, I helped other detailers — for free. I answered messages, walked people through tough situations, and gave away the very systems I’d spent years refining. And I’m proud of that. But I’ve reached a point in life where my time has to be treated with the same respect I give to others’ businesses.

There are two reasons for the price:

1. Time is a finite resource.
   Between running a fully booked ceramic coating shop and raising a young family, my availability is limited. If I’m stepping away from either, it needs to be worth it — not just financially, but in terms of focus and balance.

2. I’ve spent hundreds of hours and thousands of dollars building systems that work.
   The strategies I teach weren’t free for me to figure out. I’ve tested, failed, adjusted, and invested heavily to get where I am — and what I offer isn’t fluff or vague theory. It’s practical, proven, and built for real-world application.

And here’s the truth: one actionable tip — the right CTA in your ad, the right follow-up strategy, or knowing what not to spend money on — could save you thousands in wasted ad spend or earn you thousands by converting leads you’re currently losing. It’s not about the time on the call — it’s about what that time can unlock.

If you’re not ready to invest — no pressure. I understand. But if you are, I promise you’ll leave the session with clear action steps, custom advice, and a direction most detailers spend years trying to find on their own.

I firmly believe that coaching is right for EVERYONE – it’s just if I am a good fit or not for you. Coaching isn’t just something you do in downtimes; complacency is a growth killer. While I am here to celebrate your victories – I would be doing you a disservice if I stopped pushing because you achieved a goal or two. NEVER stop growing.

Quite the opposite! My wheelhouse is companies that are in start-up to 250K annually. Don’t worry; if we are already working together and you grow past 250K… we can continue as long as you like. I have run companies grossing 7 figures. The structure of the sessions will be a bit different as your needs will be different.

I have run a 250K+ Shop with only a single other person (my brother). Start of 2024 I moved and launched a new shop solo and am already the top rated shop (Average of 1.07 search position) for Google Maps over 700 sq miles for the search term “Ceramic Coating”. I have very similar results for related phrases like “Ceramic Coating Near Me” and “New Car Protection”. I have web pages ranking NATIONALLY on first page of Google and also dominate the top 20 zip codes for income in Wisconsin as well. I will be launching 2 new companies in 2025 – including one in the detailing sector called Auto Shop Quotes (think Angis List for detailers). It has to be getting boring by now so I’ll shut up hah.

I care about people and absolutely revel in other’s success. I have had a coach for the better part of the last 15 years. I am in a very successful marriage with a beautiful little 2 year old girl. I am in great physical shape and am well versed in all things gym rat from macros to technique. Ultimately, I have helped dozens of people take their first step in the right direction. Those who were serious have stuck around for years.

Simply don’t pay the upcoming month’s invoice. All of my clients are on a month to month basis. I don’t have any fine print, preditory contracts or weird stipulations. Life gets busy, sometimes you outgrow your coach, sometimes you just need a new perspective – whatever the reason… I will be happy to have been a chapter in your life; and to have had you in mine.